In this episode of the IDEAS+LEADERS Podcast, I’m joined by Katrena Friel, internationally recognized business mentor, award-winning author, and TEDx speaker. For more than 25 years, Katrena has helped entrepreneurs and leaders step into their Field of Excellence — positioning themselves with clarity, expanding their income streams, and building sustainable business ecosystems. We talk about what it truly means to become the expert in your industry, why so many entrepreneurs undervalue their brilliance, and how to create a business that not only grows but supports the way you want to live.

In this conversation, we explore:

• Why expertise is not something you earn – it’s something you claim
• The most overlooked income streams in modern entrepreneurship
• How to build a business ecosystem that works even when you don’t
• The mindset blocks that stop leaders from stepping into visibility
• What it takes to turn ideas into income with confidence and speed

If you’re ready to elevate your influence, grow your revenue strategically, and stand out in your field with purpose and clarity, this episode will inspire you to think bigger about what’s possible.

You can connect with Katrena here: http://www.becomingtheexpert.com.au

Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.